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Começaram pela base do mercado:
"For a while after budget airlines emerged it was easy to draw a line between low-cost and full-service network airlines, since each offered a distinctive value proposition.
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Low-cost carriers stripped their product to the bare minimum: a single cabin where all seats were the same, no free food, no free baggage allowance, no flight connections.
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Meanwhile, legacy carriers found it increasingly difficult to change their cost and operational structures fast enough to face such formidable cost-killers.
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Instead, they retrenched to areas of business that were safer from low-cost competition: the corporate market and long haul.[Moi ici: Fim do Round 1]
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Low-cost airlines have tweaked some elements of their business model in order to encroach on markets that've so far been the preserve of legacy carriers.
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"We have seen how in Europe low-cost airlines such as Ryanair have dropped routes to low-margin secondary cities and started to fly to major airports in an attempt to move upmarket," Suau-Sanchez says.
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"At the same time, cost-cutting businesses, particularly small and medium sized firms, have eagerly embraced low-cost air travel."
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One by one, many of the dogmas of the low-cost airline industry have been cast aside.
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What the industry is witnessing is a significant shift in the business model of some low-cost airliners, to the point that many in the industry talk already of a new type of airline.
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Enter the "hybrid" carrier: halfway between the pure no-frills low-cost carrier and the traditional full service airline."
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