Biologia e economia

Biologia e economia é uma relação que faço há muitos anos. A biologia ensina-nos muito sobre a economia.

• Diferenciação permite coabitação
• O que os protozoários nos ensinam sobre estratégia
• Um dos nossos problemas?

Interessante pois, encontrar este texto "Corporate Survival: Lessons from Biology":

"a typical firm lasts about ten years before it gets merged, acquired or liquidated, and that a firm’s mortality rate is independent of its age, how well established it is or what it does.  While beyond the scope of their study, the authors speculated that biological ecosystems are likely to shed valuable insights into their findings.
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“Some business thinkers have argued that companies are like biological species and have tried to extract business lessons from biology, with uneven success,” note the authors.  “We stress that companies are identical to biological species in an important respect: Both are what’s known as complex adaptive systems.  Therefore, the principles that confer robustness in these systems, whether natural or manmade, are directly applicable to business.”
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“Public companies have a one in three chance of being delisted in the next five years, whether because of bankruptcy, liquidation, M&A, or other causes.  That’s six times the delisting rate of companies 40 years ago.  Although we may perceive corporations as enduring institutions, they now die, on average, at a younger age than their employees.  And the rise in mortality applies regardless of size, age, or sector.  Neither scale nor experience guards against an early demise.”
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“companies are dying younger because they are failing to adapt to the growing complexity of their environment.  Many misread the environment, select the wrong approach to strategy, or fail to support a viable approach with the right behaviors and capabilities.”
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Corporate mortality is further exacerbated by three broad trends: a more diverse, harsher and less predictable business environment; the faster pace of technological innovation which forces companies to adapt to new business cycles at about twice the rate as 30 years ago; and the increasing integration of business ecosystems and global markets, which while good for economic vitality, adds to the risks of system-wide shocks."

Princípios para aumentar a robustez de sistemas de negócio complexos:

"Maintain heterogeneity of people, ideas, and endeavors.
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Sustain a modular structure of loosely connected components.
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Preserve redundancy among components.
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Expect surprise, but reduce uncertainty.
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Create feedback loops and adaptive mechanisms.
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Foster trust and reciprocity." 

Sublinhei alguns aspectos que reduzem a eficiência e, por isso, são afastados pelas PME que ainda não perceberam que o truque não é o custeio, o truque é o valor percebido, reconhecido, sentido pelo cliente.