quinta-feira, outubro 15, 2015

Mongo na cerveja

Um texto tão ao jeito deste blogue. Um texto sobre Mongo e o triunfo dos artesãos sobre os eficientistas "Why Craft Brewers Are Winning the Beer Wars".
"While Anheuser-Busch InBev's proposed $104 billion acquisition of SABMiller would undeniably create a behemoth in the highly consolidated beer market, the potential merger can also be viewed as a victory for the craft beer industry. Why? The move comes as both companies have lost market share to craft brewers. Here's why craft breweries have an edge over the big guys."
O consumo de cerveja artesanal continua a crescer de forma robusta
"Craft brewers accounted for 11 percent of U.S. beer production volume in 2014, up from 5 percent in 2010,
Craft brewers also grew annual sales to $19.6 billion last year, a 22 percent increase between 2013 and 2014.
What accounts for this growth? Millennials would rather support small, local brewers, even if they have to spend a little more money,"

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