Erros na estratégia

Um bom resumo de algumas armadilhas da estratégia, alguns erros básicos:

"The do-it-all strategy: failing to make choices, and making everything a priority. Remember, strategy is choice.
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The Don Quixote strategy: attacking competitive “walled cities” or taking on the strongest competitor first, head-to-head. Remember, where to play is your choice. Pick somewhere you can have a chance to win.
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The something-for-everyone strategy: attempting to capture all consumer or channel or geographic or category segments at once. Remember, to create real value, you have to choose to serve some constituents really well and not worry about the others.[Moi ici: Este é, se calhar, o erro mais comum... recordar a série do "Tecto de vidro"]

Trechos retirados de "Six Strategy Traps"