"Perhaps in the future it will not be meaningful to conceptualize work as jobs or even as organizational (activity) structures like the firms of today. Work will be described as complex patterns of communicative interaction between interdependent individuals, or something else along these lines.
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Perhaps it is time to change the focus from creating jobs to creating customers - in new, innovative and interactive ways. To quote Max Planck: “If you change the way you look at things, the things that you look at change.”"
Trechos retirados de "Work is Interaction"
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