"The minute the future becomes unpredictable, efficiency can become your enemy."

"Most organizations, including the most tech savvy of startups, are working with a century-old framework, and they don't even know it,
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The first modern companies were bureaucratic juggernauts like the East India Company, and their practices still prevail. When you're running an empire, efficiency--not innovation--is king. For most of history, companies just needed to deliver products and services as quickly as possible to as many people as possible. Competition became about efficiency and scale, and the hierarchy of management we still use today emerged to divide the thinkers who had ideas and the doers who executed them.
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Efficiency is great if you can plan for the long-term," Pisoni says. "If you know what you're going to do for a long period of time, you can really get into the nuts and bolts of how to do it efficiently." But because efficiency, by design, locks in roles, processes and practices, it also makes it much harder to change.
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"The minute the future becomes unpredictable, efficiency can become your enemy."
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The shift from the efficiency model to the responsiveness model is a cultural one--it means unlearning over a century of inherited instincts.
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"This uber-shift from efficiency to responsiveness requires a new framework for making all decisions on a daily basis."
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They don't run their factories at 100 percent utilization. They realized that running them at 80 percent meant that they could slip projects into the pipeline on short notice and ultimately sell more. [Moi ici: Interessante o paralelismo com os nabateus de Petra] "In some cases, you're getting less efficient, but it's okay because you can make more money by being more responsive,"

Trechos retirados de "Letting Go of Efficiency Can Accelerate Your Company--Here's How"