Mitos, para reflexão

Há tempos uma colega consultora mandou-me este artigo "4 Marketing Myths Threaten Your Sales" de onde sublinho estas passagens:

"People Always Buy Where They Get the Cheapest Price
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If this was true, only businesses that charge cheap prices would exist. Some people buy where they get the cheapest price. But most people are more interested in getting value for their money than in getting a bargain.
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Offering Your Customers Many Options Will Boost Your Sales [Moi ici: Este é um mito tremendamente popular e, por isso, muito nefasto]
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Presenting your customers with options usually reduces your sales. Here’s why…
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When confronted with several options, most customers have difficulty making a clear decision. They often react by procrastinating – and never making a decision. When this happens, you lose a sale you already had.
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Tip: Try to limit your customer’s decision making to either “Yes. I’ll buy.” or “No. I won’t buy”. Don’t risk losing them by including “which one” decisions.
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Everybody Needs My Product/Service
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That’s what YOU think. Most of them don’t think they need it…and most aren’t ready to spend their money for it.
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The hazard of this myth is that it causes many marketers to believe they can succeed without doing much marketing or selling.
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Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. [Moi ici: Isto é tão difícil de meter na cabeça de um empresário. Deixar mercado para outros é tão anti-instintivo... o live and let live, dá mais facilmente lugar aos "motards lover's"e aos Dick Dastardly] Focus your marketing on them instead of trying to reach a broadly defined general market. You’ll generate more sales and enjoy a better return on your advertising expense.

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