Dizer não!

Acerca da preocupação que me rodeado nos últimos tempos, a da focalização, ou ausência dela:

"Making choices, saying no, and having options are three essential elements to successful strategy execution.
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Make a Choice: You cannot be everything to everybody. You want to target a limited segment of potential buyers with the same needs. Next, you are going to tailor your activities in such a way that they meet these needs. Strategic innovation is the process to make those choices – defining a new who and how for the organization.
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Say No: There will be customers that you are not going to serve, activities that you are not going to perform and services/products that you will not be offering. In strategy, choosing what not to do is equally important.
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Have Options: Facts and figures can only go so far. You need to turn data into assumptions that will fuel your reflection process. The standard way to work with assumptions in a structured way is by scenario thinking – fix some parameters and let other vary. This technique helps your reflection process by offering you possible future routes (read: strategic options) for the company."

Trechos retirados de "Essential Strategy Execution: Make a Choice, Say No, Have Options"