Acerca do evangelho do valor

Em sintonia com o que se escreve neste blogue, acerca da falta de paciência estratégica, acerca da doença americana, este trecho:

"U.S. companies typically march to the beat of quarterly earnings. This short-term focus often fosters a corporate culture of quick fixes, and an aversion to risk and experimentation. Since U.S. companies are rarely exposed to the need of looking at pricing as a growth component, pricing is often overlooked in favor of simply adding more customers and increasing market share. In fact, Atenga conducted a study in 2011 of American CEOs that found the vast majority, almost 90 percent,  saw market share gains as their most important profit improvement strategy, while a mere 4 percent said  optimizing price is the best way of increasing profitability."

Tanta gente que precisa de ser missionada no Evangelho do Valor.
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Trecho retirado de "Why Do Europeans Do Pricing Better?"