sábado, novembro 15, 2014

Acerca dos modelos de negócio

"Several forces are combining to shred business models economywide. The most important is information technology, the immediate effect of which is to revolutionize every information-based business.
...
Result: Not since the Industrial Revolution have we seen a longer or broader list of companies whose business models are suddenly obsolete. Start with virtually all companies in the media business, or any company that relies on owning copyrights or selling advertising. Then look at how major retailers ... are rethinking their models in response to showrooming (browsing in-store and buying online), eBay, and Amazon. The whole education industry needs a new model. So do banking, the post office, computer makers, Big Pharma, music, and the telecoms. They all need new business models, and almost all are having a hard time finding them.
.
That’s because business-model innovation is a competency that doesn’t exist in most companies. It never had to. For example, the newspaper business model worked great for 200 years. Twenty generations of management didn’t have to change it. Why should we expect that today’s generation would know how it’s done?"
Por exemplo, interrogo-me tantas vezes porque é que mais empresas que fabricam máquinas para o sector B2B, não optam por alugar as máquinas em vez de as vender.
.
Trechos retirados de "Your business model is obsolete"

Sem comentários: