terça-feira, novembro 18, 2014

Acerca do futuro da radio

"The first people to leave the radio audience will be the ones that the advertisers want most. And it will spiral down from there.
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Just as newspapers fell off a cliff, radio is about to follow. It's going to happen faster than anyone expects. And of course, it will be replaced by a new thing, a long tail of audio that's similar (but completely different) from what we were looking for from radio all along. And that audience is just waiting for you to create something worth listening to."

Trecho retirado de "An end of ratio"
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Outra opinião "How old-fashioned, broadcast radio is avoiding internet disruption"

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