segunda-feira, novembro 03, 2014

À atenção dos "expertos"

"There is no statistically significant relationship between sustained financial performance and R&D spending, in terms of either total R&D dollars or R&D as a percentage of revenues. Our inaugural study, in 2005, “Money Isn’t Everything,” found that R&D spending levels have no apparent impact on sales growth, gross profit, enterprise profit, market capitalization, or shareholder return. Since then, we have conducted more than 10,000 statistical analyses of the relationship of research and development spending to corporate success, which have all led to the same conclusion. The only exception is when companies’ R&D spending falls into the bottom decile compared with their peers’ spending, which does compromise performance.
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Mr. Innovation himself, the late Steve Jobs, put it more pointedly in Fortune magazine in 1998: “Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”"
Trecho retirado de "The Global Innovation 1000: Proven Paths to Innovation Success"

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