Quando o gozo, o prazer é importante

Fiquei com a curiosidade suficiente para ler a tese de Susanne Poulsson que suporta este artigo "What makes us pay for play and pleasure?"

"Different from services.
In her study, Susanne H. G. Poulsson uncovers a key distinction between service products and experience products. The two categories meet very different consumer needs.
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There are crucial differences between what we want and what creates value for us when we purchase services from e.g. a bank, garage or dentist, and what creates value when we are after experiences in the form of thrills, shows, travel attractions, culture and entertainment..
When we buy service products, we are looking for help in solving a task, we are keen to save time and energy, and we want to be sure we get the right thing. We buy services because they are useful to us."

Aplicável também ao B2B. Quantas empresas disponibilizam serviços que apelam à experiência e emoção e, no entanto, depois, com o cliente conquistado, actuam como um banco ou um dentista?

"Enjoyment more important.
When buying experience products, we are less interested in usefulness and all the keener on enjoyment. In this field, consumption is driven not so much by material needs as by psychological wishes.
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“Experiences are what we buy when seeking to enrich our lives in various ways,” the experience researcher explains.
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On the track of magical moments.
Experience products have, according to Poulsson’s study, three main characteristics. These may be summed up as follows:
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    A promise of pleasure, flow and magical moments.
    The need for physical and mental presence.
    A process consisting of interaction between the consumer and the experience product (co-creation).
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The visitor invests time and is involved in creating the experience. The magic is created in the interaction between external stimuli and how each visitor perceives them. This is a personal and subjective process. For this reason, different visitors might see the same experience in very different lights.
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In other words, companies in the experience business must think in terms of developing products which evoke involvement and emotions that make each visitor take part in creating the experiences." 

Este Verão senti o desperdício que um bem equipado e simpático parque de campismo estava a fazer ao apenas disponibilizar as suas instalações e rezar pela ajuda de S. Pedro.