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"Companies that invest heavily in R&D are often torn between emerging technologies, wondering which will win in the market and is therefore the one to develop.
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Conventional wisdom suggests that they pay dearly for getting it wrong. But my research shows that betting on a losing technology and then switching to the winner can position a company to come out ahead of competitors that were on the right track all along.
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I believe that switching to a new technology often forces companies to rapidly ascend a steep learning curve, [Moi ici: E o sentimento de estarem numa burning platform acelera-lhes os ritmos] and they can then use their knowledge to beat competitors whose learning proceeded more slowly."
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