"The thing you are doing now affects the thing you see next."Concretizada, por exemplo, em:
"Tinbergen noticed that songbirds did not prey on just any insect that had recently hatched in the vicinity; instead, they tended to prefer one kind of bug - say, a particular species of beetle - at a time. As the numbers of young beetles rose through a season, the birds gorged on these beetlettes, ignoring any other available young insects nearby. Tinbergen suggested that, once the birds found a food they liked, they began to look just for that food, ignoring all others. He called this a search image: a mental image of a beetle—with its characteristic beetly shape, size, and colors—with which the bird scans her environment.Como não recordar o espaço de Minkowski, como não pensar na dificuldade natural que as empresas têm de enfrentar quando o seu mercado entra em queda e têm de procurar novos mercados e têm de se internacionalizar.
This search image, it turns out, is something all of us employ when we need to narrow our attention in a goal-oriented task,"