quinta-feira, maio 08, 2014

Um excelente conselho!

"An industry enthralled with tonnage is an industry headed over the cliff. We decided to focus on the highest-quality product that appealed to real consumer need and make it as simple as we could. As a result, the automotive OEM companies sometimes made more profit on the sound system than on the rest of the car, and part of it was the premium for the consumer endorsement of the best high-fidelity system, which we represented. Those systems were branded and nothing else was. I bought a BMW and found one beautiful BMW logo on the steer-ing wheel and nine elsewhere for Harrnan/Kardon in the car. I like that ratio. We can afford to stay loyal to the view that we will do margin, not tonnage."
Em português usaríamos o termo "granel" em vez de "tonnage"!
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Trecho retirado de "Unstoppable" de Chris Zook.

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