O poder do foco!!!

E termino os meus sublinhados de "Unstoppable" de Chris Zook com três tópicos que no fundo se resumem ao foco, ao poder do foco:

"If you do not understand your core (or cores), the root cause of your strategic differentiation, how you really earn economic profit (and why), and the boundaries of your core, then trying to do any-thing else is a waste of time. At off-site meetings with executives, I'm constantly surprised by how many relatively sophisticated companies seem to have lost a sense of their core - [Moi ici: O mesmo se passa nas PMEs, é difícil subir na escala de abstracção e apanhar o que está em causa] and how many have never even talked about it. If you're not sure who you are, it's hard to decide what you want to become and what it is worth.
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When lost, return to the core custoner
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Don't Underestimate the Power of Focus
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In its own way, each of my three books has as its dominant theme the power of focus. Focus to grow sounds almost counterintuitive. But just as plants often must be cut back to concentrate their energy on fewer, stronger branches, so too, businesses must be pruned to counter their tendency to branch out more than they should. I'm constantly amazed by how often the correct first step to growth and expansion is to narrow the focus."

Subitamente lembrei-me de Louçã e de uma associação de empresários cristãos, ambos queriam impedir que as empresas com lucros pudessem despedir funcionários...