Os crentes...

E se os crentes no Grande Geometra, no Grande Planeador, no Cybersyn, percebessem a mensagem disto "What Blue Chip Companies Are Finding Out The Hard Way: We Are All Startups"?

"As the world becomes more complex and markets less predictable, the willingness to try things and to fail – while once the feared career-ending bogey-man of the executive suite – is now a necessary component of success.
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We now know that the strategy that wins is the strategy that acknowledges complexity and acts accordingly, deploying an active portfolio of activities which are designed to gain insight quickly and at low cost – like a startup. Even in large businesses that have established business models, the interface between their product offering and the various consumer segments should now be seen as a portfolio of startups – each with the mandate to discover insights into the Truth of the Market as it evolves over time.
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The true challenge of business is not the building of products- it is in figuring out the contours of the hidden, ever changing the Truth of your marketplace. It is in answering the questions “what can we do today (and tomorrow) to create even more value for our customers? And what new customers have we not yet discovered?” A company – regardless of size- that is vigorously asking these questions will end up acting very much like a startup."