sábado, abril 19, 2014

Acerca do poder da autenticidade

Outro tema que referimos com alguma frequência aqui no blogue é o da autenticidade (basta consultar o respectivo marcador):
"Studies show consumers prefer a product that they believe has the aura of authenticity."
Em "It's Proven: The Science Behind Why People Value Authentic Products" pode ler-se:
 "due to a belief in contagion, products from a company's original manufacturing location are seen as containing the essence of the brand. In turn, this belief in transferred essence leads consumers to view products from the original factory as more authentic and valuable than identical products made elsewhere."

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