Válido para pessoas e para empresas

"The key is changing your frame to focus on your advantages, not your shortcomings.
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When you’re trying to understand your unique abilities, it helps to think about scarcity. What background or skills do you have that might be rare in a given context?
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To understand what’s so special about you, you have to compete on your playing field, not someone else’s. If you let others set the terms of the debate ... you will lose almost every time. There will always be someone who knows more than you do about a given topic, or who has more directly relevant experience.
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Instead, you have to seize the confidence to say their criteria are irrelevant (or at least less relevant), and there’s another yardstick that matters more. Too many professionals accept the limitations of other people’s viewpoints, and see themselves as falling short. When you understand what you possess that’s scarce, and are strong enough to make the case for yourself based on your own metrics, you’re likely to be far more persuasive than you ever imagined."

Trechos retirados de "Your Weakness May Be Your Competitive Advantage"