sexta-feira, fevereiro 21, 2014


"Your instinct may be to change that why to a what, but why is actually the right question for leaders to ask themselves about their business models.
First, once you get the why right, the what will follow. Second, the what will change, but the why should transcend numerous strategic and tactical shifts. And, finally, the what is often easier to measure, but the why is more important to assess.
It’s this distinction between why and what that makes all the difference.
The essential questions leaders must ask themselves and challenge their teams with are all why questions: Why would a customer want to do business with us? Why would top talent want to come to work with us, and contribute their best to our efforts? Why would suppliers want to become our long-term strategic partners? Why would communities welcome our facilities? Why would institutional investors want to trust their money to us?"

Trechos retirados de "Why Is Wrong with Your Business Model?"

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