"At the same time, the Chinese are very brand conscious, as is shown by their fondness of luxury brands. According to Bain & Co., the luxury sales market in greater China is expected to grow by 6-8% this year, to exceed $35B — making it second only to America.
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In 2012, Chinese took 83M foreign trips, up by 18.4% from the previous year. These experiences, along with technology development and social media channels, have helped Chinese consumers become more informed and sophisticated. For example, many Chinese travel overseas to buy branded products, as it is much cheaper than in China. Similarly, Chinese are now looking for subtler ways to signal their status by avoiding brands that have loud logos."
Trechos retirados de "Understanding Chinese Consumers"
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