"Have you segmented your customers by their individual needs – that is, by preferences, or life stage, or psychographics, or some other proxy for customer motivation (and not just by customer spending level or volume)?Trecho retirado de "How "Customer Healthy" Are You? 4 Questions"
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Does each of your needs-based customer segments have a “protagonist” within the marketing organization – someone responsible for watching out for that particular type of customer’s interests?
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Have you launched any new products or services specifically designed to appeal more to one or more of these needs-based segments?"
sábado, novembro 02, 2013
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