quarta-feira, outubro 09, 2013

Acerca do futuro das universidades (parte II)

Continuado daqui.
"the combination of marketisation – the student consumer as king with options outside universities for talented students too – and globalisation will lead to universities being less and less contained within national systems and more and more both benchmarked globally and a leading part of the growth of knowledge economics – collaborating and competing. In the new world the learner will be in the driver’s seat, with a keen eye trained on value. For institutions, deciding to embrace this new world may turn out to be the only way to avoid the avalanche that is coming.
Just as an avalanche shapes the mountain, so the changes ahead will fundamentally alter the landscape for universities."
Acrescento isto:
"The media's "typical" college student lives on a campus at a four-year institution. But that describes no more than a sixth of the total college population. In fact, there are more college attendees over the age of 30 than such "typical" students. The most significant shift in higher education is the massive growth in the adult-student population.
...
subbacalaureate programs continue to be regarded as marginal in the press and the higher education mainstream. Universities turn their nose up at them. Policies and norms remain oriented towards "traditional" students. Rankings, awards, and honors go to institutions with great sports teams, prize-winning researchers, or elite student bodies--never to those that are helping nontraditional students master new skills and so that they can reenter the workforce, get promoted, or change careers.
...
Intriguingly, there are some colleges--especially for-profits--that have made greater efforts to fundamentally refashion their programs around the needs of adult students. What does that entail?
-- Ensuring that new courses are starting continuously, not just in September and January.
-- Hiring practicing professionals to teach, when appropriate.
-- Investing in high-quality syllabi and assessments, and ensuring that faculty are prepared and willing to use them."
E termino com um convite à leitura do primeiro caso deste postal "The case for discovering what business you are really in":
"Over the past two and a half years, our community has grown much larger than our amazing co-working members. It now encompasses the tens of thousands of students who’ve come through our doors and the more than 3,000 alumni of our long-form courses, not to mention the hundreds of instructors and the 2,000 hiring partners who come to GA in search of top talent. Similarly, support once meant desks and space, but has come to also mean instruction, opportunity and talent for our students and hiring partners.
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It is in this context that we have made the decision to stop offering our coworking services in 2014. It is not a decision we took lightly – but it is a necessary one as we work to expand our global network of students and alumni."
Não é só o online que rouba alunos às universidades, quando já não é o papá a pagar e quando o canudo já não garante emprego... quem me dá mais valor?

Trecho inicial retirado de "An Avalanche is Coming"
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Segundo grupo de trechos retirado de "Old School: College's Most Important Trend is the Rise of the Adult Student"
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BTW, a General Assembly estava a perder dinheiro com o seu negócio de co-working space? Não! Decidiram foi concentrar a sua actividade.
Comparar com:
"Alcatel-Lucent, ..., is much less concentrated in a single area and because of the widespread nature of their operations ... and their product portfolio is too large"

1 comentário:

CCz disse...

http://blogs.hbr.org/2013/10/let-them-eat-moocs/