segunda-feira, setembro 23, 2013

E voltamos à batota

A esta batota e a esta outra batota também.
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"In retail you’re either a religion, a community hub, or a commodity"
"Building your business on the assumption that customers will come to your store looking for a product in no longer a viable strategy. It’s not enough to provide the best products or the cheapest. Nor is it enough to provide a more pleasant experience than the competition.
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You need to find a way to draw customers to your store before they want to buy something. Retail must make itself part of the consumer’s identity, it needs to become one of their habits or rituals, rather than simply providing a convenient delivery mechanism for someone else’s products.
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Three options seem to be emerging from he turbulent market we’re in at the moment.
1.Make your business into a community hub
2.Create a religion
3.Resign yourself to being a commodity"

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