"In increasingly turbulent and complex times, we understandably fall prey to a dangerous temptation – both as institutions and individuals. We’re tempted to abandon long-term strategy and fall back on rapid adaptation as the only winning game – sense and respond quickly enough to events as they occur and everything will be OK.
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Don’t get me wrong, we all need to find ways to be more adaptable. But adaptation as a strategy is fraught with risk. While compelling in theory (who could be against adaptation?), adaptation in practice leads us to spread our resources way too thinly as we fall into a reactive mode, unable to prioritize or focus as we get bombarded with events occurring at a faster and faster rate. It leads us into a narrow incrementalism that often ends up at a dead-end. (Moi ici: O risco é esta adaptação permanente ser ela própria entendida como estratégia)
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So, what’s the option? The option is to focus more than ever on three core strategy questions that can help provide us with focus and stability even as the turbulence increases around us – and help us to prioritize where we need to respond and where we don’t.
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What’s my differentiation? .
Strategy at one level is about differentiation – meaningful differentiation in the eyes of the target constituencies we’re trying to reach and serve.
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The ultimate goal of differentiation is to avoid direct confrontation with our competitors. (Moi ici: Recordar "Conselhos para PMEs") In the words of SunTzu and The Art of War, if we have to engage the enemy in battle, then we’ve already lost. If there’s any uncertainty about why we are different, we won’t be able to focus effectively and we’ll be fighting an uphill battle to gain and sustain the attention of our audience."
Trechos retirados de "Strategy Made Simple - The 3 Core Strategy Questions"
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