"A esmagadora maioria dos investidores inquiridos pelo Instituto Nacional de Estatística (INE) diz que o principal fator limitativo ao investimento é a "deterioração das perspetivas de vendas". A "dificuldade em obter crédito" surge apenas em terceiro lugar como travão ao investimento."As coisas começam a compor-se e a chegar à nova normalidade.
"They were beginning to feel the pinch of customer scarcity.
.
Customers are scarcer than capital..
If you have a good business idea (that is, one with a high return on investment), you can almost always find the capital required to fund it. You could raise the capital from your shareholders, or get a loan from a bank, or borrow the money from your Uncle Dave, and pay it all back later with interest. Capital is virtually unlimited, because it has a price, and as we "use it up" the price simply increases.
.
But there is no secondary market for customers. No bank is going to lend you some customers to create value, then let you pay them back later with interest. This means you need to create whatever value you can, from whatever customers and prospective customers are available to you. Every time you give up a chance to create more value with a particular customer, it is a permanent, irretrievable loss to your business. You can't simply make it up with another customer."
Trecho de retirado de "Customers Are Your Scarcest Resource"
.
Recordar a queda no crédito a privados, "Curiosidade do dia" e "Consumo interno, importações e dúvida - ajudem-me por favor!"
Sem comentários:
Enviar um comentário