sábado, março 16, 2013

E os governos que vivem da impostagem pornográfica do consumo

Este artigo "Portugueses criam plataforma para gerir 'carsharing' em rede" é um exemplo nacional dos modelos de negócio que fervilham em torno do aluguer e da partilha.
Entretanto em "How Next-Gen Car Sharing Will Transform Transportation" um fundador da Zipcar fala sobre o lançamento de um novo conceito, em fase de testes em França, a partilha de carros (Buzzcar): partilhar e alugar o carro não de uma empresa mas de um particular, de um vizinho, por exemplo.
"It’s a variation on the Zipcar theme, called Buzzcar. Buzzcar is another car-sharing business. But this time, instead of sharing cars from a company-owned fleet, people share their neighbors’ cars. The company calls this peer-to-peer car rental, and has taglines that include “Borrow the car next door” and “fewer cars, more options & the money stays in the ‘hood.”
Car sharing is a win/win/win/win situation. There’s no stakeholder for whom it’s not a better situation, except for perhaps car manufacturers and car rental companies.(Moi ici: E os governos que vivem da impostagem pornográfica do consumo)
Zipcar had 10,000 cars and probably 730,000 members last year, so that would have meant about 150,000 cars not bought or avoided being purchased. And that — I checked with someone from GM — is half a percent of the cars sold in the US that year. That’s a significant percentage. (Moi ici: E isto é só o começo... qual o impacte disto na interpretação das estatísticas clássicas?)
The bottom line is that paying in real-time really, really transforms how you do things. When I have to pay by the hour and by the day, I choose to drive about 80% less — fewer vehicle miles traveled. And this transformation is very natural and effortless. When it is your car sitting downstairs, all the sunk costs are behind you, and you’re only thinking that it’s the variable cost of gas in the car. Now, it is a rental car, and you think carefully about the value of the trip."

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