quarta-feira, janeiro 30, 2013

Diferenciar, diferenciar, diferenciar

"Know who your customer is and build your business around that customer. Ninety-eight percent of small businesses fail because the owners treat the business as a love. What you really have to know is what your customer loves. You have to know what problems your customers are having in their lives, and you have to build solutions. For us, 75 percent of our customers are female, 25 to 50 years old, college educated, brand conscious and brand loyal. They don't care about technology other than how it makes life easier and faster.
[After getting to know your customer, then] you have to differentiate, differentiate, differentiate. We all compete with Amazon and Walmart; you really have to think about how you're offering something different and better."
Trecho retirado de Custom Nation (declaração do CEO da Shutterfly).

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