O Sol não gira em torno da Terra

Como eu gosto desta passagem:

"Our ideas can enslave or liberate us. Some people never do make the transition and remain resident in the old world view: their ideological comfort zone. As history has shown us, those who see the future and rush to meet it, like Galileo and Darwin, are often thought of as heretical, or worse. The modern world view is still dominated by the ideology that came to replace medievalism: the ideology of rationalism, objectivity and propositional knowledge. These ideas frame our attitudes and theories every bit as much as myth and superstition underpinned the painstaking calculations of the medieval astronomers. Just as their ideology created the framework for their questions, so does ours."

Muitos comentadores quando falam e escrevem sobre economia continuam a afirmar que o Sol gira em torno da Terra.
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Carlos Diaz Ruiz ajuda a pôr as coisas num contexto interessante. Primeiro, o que os comentadores usam:

"The market, from a neoclassical perspective, is a trade arena seeking price uniformity (Cournot, 1897, p. 51). Price uniformity means a tendency for the same price to be paid for the same thing, at the same time, in all parts of the market. As a mechanism, markets allow participants to evaluate and exchange any tradable item. (Moi ici: Reparar naquela data)
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The neoclassical market is built upon three assumptions. (1) The market is composed of individuals who have rational preferences. (Moi ici: LOL) (2) Buyers maximise utility and sellers maximise profits.(Moi ici: LOL) (3) Market participants act independently and on the grounds of full and relevant information.(Moi ici: LOL)"

Depois, o contexto. Reparem onde se encontra, historicamente, o que os comentadores usam como modelo mental:

Pessoalmente, gosto disto:

"Market actors do not only act within their environment, actors shape markets with their everyday practices. In other words, markets are ongoing practical accomplishments (Kjellberg & Helgesson, 2007).
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Service-Dominant Logic (S-D), a proposed perspective in opposition to a Goods-Dominant Logic, explains markets in terms of value (Vargo & Lusch, 2004). Vargo (2007) proposed four ideas to understand markets: (1) a focus on value instead of products; (2) value creation as understood by the beneficiary, not the seller; (3) an integrated perspective between producer and consumer; and (4) a network perspective, instead of dyads (i.e., seller and buyer)."

Trechos retirados de:

• "Out of Our Minds" de Ken Robinson
• "Theories of markets: Insights from marketing and the sociology of markets" de Carlos A. Diaz Ruiz e publicado na The Marketing Review em 2012.