Acerca da estratégia - parte I

Um artigo a ler com calma e atenção "A Theory of Explicitly Formulated Strategy" de Eric Van den Steen:

"An organization "lacks a strategy" when the organization takes a number of actions that may each make sense on their own but that do not make sense together
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Strategy, like a plan, ensures that all actions fit together
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Strategy is a plan. As a plan, the purpose of strategy is to guide future choices, actions, and decisions towards some objective.
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But not a detailed plan of action or a comprehensive set of choices and decisions; it is a plan of action boiled down to its most essential choices and decisions.
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Strategy as the "smallest set of - intended or actual - choices and decisions sufficient to guide all other choices and decisions sufficient to guide all other choices and decisions.
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Strategy provides each decision maker with just enough of the full picture to ensure consistency.
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Strategy generates endogenously a hierarchy of decisions, with more strategic decisions guiding subordinate decisions.
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Important decisions are more strategic not just because they affect performance more but because they will be decided on their own terms so that other decisions will need to adjust to them and will thus be guided by them.
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more central decisions - in a network sense - are more strategic because they affect, and guide more other decisions through interactions.
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interaction is necessary for strategy to have value and irreversibility increases its value, with interaction and irreversibility being complements...
irreversibility per se does not make the decision strategic
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the fundamental effect of a strategy: create alignment across decisions, but at the cost of compromising some decisions on a standalone basis."

Leio isto e penso que é esta falta de interacção e de irreversibilidade que torna frágeis estas abordagens low-cost "Petrolífera de Sousa Cintra quer passar a rede low-cost" e "Ginásios low-cost".
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Recordar o caso da IKEA:

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Continua.