“Market transitions wait for no one.” Not for your customers. Not for your partners. Not for your competitors. And not for you. When the time comes, that sets the time. And just like when you were a kid playing hide and seek, there’s a voice that comes out of nowhere calling, “Ready or not, here I come!”
Acho que é uma boa introdução para este interessante artigo "
Ambiguous Problems Demand Guiding Rules, Not Rigid Plans".
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O mundo muda, a velocidade da mudança acelera, a incerteza aumenta... e as regras do jogo alteram-se:
"The problem with traditional approaches to strategy is that they were
developed in response to clearer problems and more predictable market
conditions. This approach works great when data extrapolated from the
past also helps to explain the future."
Agora imaginem as abordagens demasiado formais, demasiado rígidas, as que acham que o desenrascanço é um defeito meridional, perante este novo mundo:
"The problem is, the games we think we’re playing involve traditional
strategic problems that are clearly defined – the kind we’ve studied
since our days in school. Like chess, they have fixed constraints, known
moves and finite boundaries. However, the problems we face today are
much more unclear and ill-defined. To visualize what these ambiguous
problems look like, imagine a game of chess where the rules and the game
board itself can be changed by players at every turn; as a result, you
don’t know who you are fighting against or how to win the game.
Ambiguous problems are not just academic exercises; they are existential
threats in that they can threaten the very survival of an organization."
Citação inicial de John Chambers CEO da Cisco.
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