terça-feira, abril 17, 2012

Fazer a diferença

Em 28 horas conseguiram captar 1 milhão de USD. Em menos de 1 semana já vão em 3,5 milhões de USD captados!!!
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A ideia inicial era captar 100 mil USD até 18 de Maio!!!
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O projecto é este "Pebble: E-Paper Watch for iPhone and Android" e o ponto que me interessa é esta perspectiva "Kickstarter is Totally Disrupting Consumer Electronics Probably By Mistake":
"Consumer electronics are among the most well-fundedprojects on Kickstarter despite the fact that it’s dubious whether they should even be included in the scope of fundable projects. Which is really fascinating because that to me means that consumer electronics as a market has been ripe for disruption all along. That said, it’s ridiculously not obvious that disruption would come from the same place that allows an artist with a sharpie, a hotel room and a webcam a way to make the art she wants."
Enquanto as empresas grandes continuam agarradas como lapas a velhos modelos mentais e a velhos modelos de negócio, em torno das economias de escala, os insurgentes invadem o terreno e com base na arte (recordam Hilary Austen?) e no sonho, mostram o que é fazer a diferença em Mongo!!!
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1 comentário:

CCz disse...

http://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android