sexta-feira, janeiro 06, 2012

Don’t Buy This Jacket

Este foi um dos temas do meu dia de hoje: o valor!!!
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"Don’t Buy This Jacket – unless you’re looking to buy fewer, better things; unless you understand that paying more for something of great value means it will last longer, perform at a higher level and inspire other similar minded people to do the same.
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Don’t buy this jacket as a fashion statement – buy it as a personal statement"
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Como transmitir o valor potencial do que criamos, do que fazemos, do que defendemos, para fugir à guerra do preço.
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Trecho retirado de "How to Strategically Retreat: Patagonia and “Don’t Buy This Jacket

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