quarta-feira, dezembro 28, 2011


"People who reported exhaustive search in shopping and leisure were called maximizers, because they tried hard to get the best. Those who engaged in a limited search and settled quickly with the first alternative that was satisfactory or “good enough” were called satisficers. Satisficers were reported to be more optimistic and have higher self-esteem and life satisfaction, whereas maximizers excelled in depression, perfectionism, regret, and self-blame."
Algo me diz que os economistas julgam que todos os agentes económicos somos "maximizers"... desconfio que muitos de nós são satisficers.
Trecho retirado de "Gut feelings : the intelligence of the unconscious" de Gerd Gigerenzer.

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