"Moda Operandi: Click, Cash, Couture":
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"True couture addicts who attend the runway shows at New York’s Fashion Week — or at least watch them online — can’t help but compile a mental wish list: a BCBGMaxAzria silk dress, perhaps, or a pair of Alexander Wang’s metallic glitter pants. Tragically for them, these wants rarely translate into actual purchases. The clothes chosen by large department store buyers often get “edited” to make them more commercial — a fur collar is trimmed here, a leather belt is added there—so what’s finally available is a watered-down version of the designer’s original vision. This is precisely the crisis the 7-month-old Manhattan-based website Moda Operandi set out to address. The members-only online shopping portal allows fashion slaves to add exotic runway fare to their personal wardrobes weeks before the full lines enter stores."
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Explosão de gostos, revolta contra os referenciais do mainstrean, variedade, variedade, variedade.
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"“There can be huge surprises,” Magnusdottir adds, sitting in her office in Manhattan’s Flatiron District, wearing a black tulle skirt and a blouse crossed with bustier-style straps. Her customers aren’t just looking for simple dresses, she says. They are advanced fashionistas who like the most daring designs, and the company is making those designs more accessible. “What we’re doing is kind of mad,” she says."
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E por que não o exemplo da "Create-a-mattress"?
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