sexta-feira, janeiro 07, 2011

Escolher - fazer opções!!!

É fundamental fazer escolhas!
É fundamental decidir quem são os clientes-alvo. Não se pode servir bem toda a gente!!!
Quem quer servir toda a gente tem de fazer muitos compromissos, tem de optar pelo meio-termo, tem de "perder a alma"
"Draw a line in the sand
As you get going, keep in mind why you're doing what you're doing. Great businesses have a point of view, not just a product or service. You have to believe in something. You need to have a backbone. You need to know what you're willing to fight for. And then you need to show the world.
A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could.
Strong opinions aren't free. You'll turn some people off. They'll accuse you of being arrogant and aloof. That's life. For everyone who loves you, there will be others who hate you. If no one's upset by what you're saying, you're probably not pushing hard enough. (And you're probably boring, too.)
When you don't know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious."
Trecho retirado de "Rework" de Jason Fried e David Hansson.

2 comentários:

Eduardo disse...

Até porque novos clientes que não eram alvo podem querer passar a fazer parte desse grupo.

CCz disse...