sexta-feira, outubro 08, 2010
"Just get rid of the crappy stuff and focus on the good stuff."
Nas acções de formação sobre o desenvolvimento de um sistema de gestão baseado no balanced scorecard que animo costumo usar um caso de uma empresa têxtil, com marcas próprias e que, entre outras coisas sofre deste mal:
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"A empresa em 2009 colocou no mercado cerca de 250 conjuntos, na marca ALFA 26 referências foram responsáveis por 50% das vendas da marca, na marca BETA 13 referências foram responsáveis por 52% das vendas da marca."
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Quando se começa a discutir a necessidade de concentrar recursos, nomeadamente o tempo, no que é essencial, começa o discurso da gama, da importância da gama, da one stop-shop... os números falam por si.
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Qual foi o conselho de Steve Jobs para a Nike?
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""Nike makes some of the best products in the world. Products that you lust after. Absolutely beautiful, stunning products. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.""
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""Apple is a $30 billion company yet we've got less than 30 major products. I don't know if that's ever been done before," Steve Jobs told Fortune magazine in 2008. He added:
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Certainly the great consumer electronics companies of the past had thousands of products. We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of many of the things we haven't done as the things we have done."
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Trechos retirados de "Steve Jobs's Strategy? "Get Rid of the Crappy Stuff""
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"A empresa em 2009 colocou no mercado cerca de 250 conjuntos, na marca ALFA 26 referências foram responsáveis por 50% das vendas da marca, na marca BETA 13 referências foram responsáveis por 52% das vendas da marca."
.
Quando se começa a discutir a necessidade de concentrar recursos, nomeadamente o tempo, no que é essencial, começa o discurso da gama, da importância da gama, da one stop-shop... os números falam por si.
.
Qual foi o conselho de Steve Jobs para a Nike?
.
""Nike makes some of the best products in the world. Products that you lust after. Absolutely beautiful, stunning products. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.""
...
""Apple is a $30 billion company yet we've got less than 30 major products. I don't know if that's ever been done before," Steve Jobs told Fortune magazine in 2008. He added:
.
Certainly the great consumer electronics companies of the past had thousands of products. We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of many of the things we haven't done as the things we have done."
.
Trechos retirados de "Steve Jobs's Strategy? "Get Rid of the Crappy Stuff""
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