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Your firm needs to debate the following questions if you really want to pursue this or any other strategic goal:
- Which “diet,” if integrated into the normal running of the firm, would actually get us to perform at the level required to achieve the benefits we seek?
- Which would we be prepared to adopt as a central part of our regular lifestyle?
- If we don’t like any of these diets, can we think of another that will have as much force as these, but that we could live with more easily?
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If all business improvement is like curing a fat smoker or helping an alcoholic recover, then what actually motivates people and organizations to change?
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We all know the main thing that works: a major crisis! (Moi ici: A velha burning platform... a grande criador do sentido de urgência)
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A major source of failure in implementing sensible business strategies is that we underestimate how much effort is truly required to bring about significant improvement. Individuals and organizations frequently fail to incorporate the new activities into their dayli lives. Strategic actions are viewed as special, separate events rather than regular business activities. In other words, there’s real life, and then there’s the diet. (Moi ici: As acções estratégicas, as iniciativas estratégicas, são projectos, são transientes, são eventos especiais. É fundamental incorporar, embeber, as mudanças trazidas pelas iniciativas naquilo que é permanente, naquilo que é a rotina, nos processos. Ou seja, a abordagem por processos.)
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Viewed that way, all improvement programs are doomed to failure. As my trainer has pointed out, you don’t really get the sustained benefits of exercise until it has become as routine and is as natural as brushing your teeth and taking a shower each day.
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Anything less than that will jeopardize any short-term gains you may obtain with bursts of activity. It’s about routines, not special events."
1 comentário:
Há 5 minutos no Twitter, Tom Peters escreveu:
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"tom_peters I bet 95% of "strategies" fail not because the strategy is defective but because the execution falls flat."
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