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Pensem bem!
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Acham que a Alemanha está a viver à sombra da bananeira?
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Interessante e exemplar artigo da revista Der Spiegel "German Economy on Brink of Radical Restructuring"
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" The Ruhr is still struggling to cope with the loss of its former core industries in recent decades. And it's totally uncertain whether the industrial conversion in Emden will succeed. There's no doubt, however, that the change is necessary -- and painful. In Emden. In the Ruhr region. Everywhere in Germany, in the third year of the global crisis.
Germany is on the threshold of a tremendous upheaval, and 2010 will show how it will cope with the decline of old industries and the emergence of new ones. It will be a year of renewal for Germany, but also a year of uncertainty for companies and their employees. The foundations for the future of Germany are now being laid. Now is the time when German firms will find out which products remain globally competitive, and which ones won't. "
Germany is on the threshold of a tremendous upheaval, and 2010 will show how it will cope with the decline of old industries and the emergence of new ones. It will be a year of renewal for Germany, but also a year of uncertainty for companies and their employees. The foundations for the future of Germany are now being laid. Now is the time when German firms will find out which products remain globally competitive, and which ones won't. "
...
"The German economy coped astonishingly well with the global crisis in 2009. But in 2010 it will need to lay the foundations for a radical restructuring if it wants to cope with chronic overcapacity in its aging industries and fend off powerful new competitors from China and India. Does the country need a new business model? SPIEGEL provides an outlook for 2010.
The ship-launching ceremony at the quayside of the German North Sea port of Emden was decidedly low-key. No one held a speech, and there was no orchestra as the container ship Frisia Cottbus slipped into the water shortly before Christmas. The mood was as somber as a funeral, which wasn't surprising because the launch marked the quiet end of a proud era -- it was the last container ship that will ever be launched by the Nordseewerke shipyard. Its 106-year history of shipbuilding is over.
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But now the parent company, ThyssenKrupp, sees no future for shipbuilding in Emden, and the outlook isn't much better for the other German shipyards. Six of a total of 40 firms in the sector filed for insolvency in 2009. No other industry has been worse affected by the global economic crisis.
But the death of shipbuilding in Emden may herald the beginning of a new industry. The new owner of the yard, SIAG Schaaf Industrie AG, plans to convert it to building steel underwater foundations for wind farms. If the purchase agreement is signed and sealed in January, as planned, company owner Rüdiger Schaaf will invest €40 million ($58 million) in new equipment and transform Emden into a center for wind-power engineering. Under Schaaf's plan, a total of 720 out of 1,200 shipyard workers will keep their jobs.
Painful Transformation
Schaaf has likened the industrial transformation underway in Emden to that of the Ruhr coal and steel region of western Germany. The Ruhr is still struggling to cope with the loss of its former core industries in recent decades. And it's totally uncertain whether the industrial conversion in Emden will succeed. There's no doubt, however, that the change is necessary -- and painful. In Emden. In the Ruhr region. Everywhere in Germany, in the third year of the global crisis.
Germany is on the threshold of a tremendous upheaval, and 2010 will show how it will cope with the decline of old industries and the emergence of new ones. It will be a year of renewal for Germany, but also a year of uncertainty for companies and their employees. The foundations for the future of Germany are now being laid. Now is the time when German firms will find out which products remain globally competitive, and which ones won't. It's already been made clear that there's no world market anymore for container ships, mass-produced clothing, mobile phones or consumer electronics made in Germany. Others can produce those things more cheaply, and better.
This crisis is accelerating the pace of structural change. These days, an increasing number of foreign competitors are capable of producing things that had previously been the domain of German companies. The crisis is exacerbating the process because it has made customers focus even more heavily on price, thereby subjecting businesses to merciless scrutiny in terms of their cost efficiency and quality."
...
""There's a race against time going on," says Henrik Enderlein, an economist at the Berlin-based Hertie School of Governance. Unless the economy soon starts growing so strongly that activity returns to normal -- which most economists don't expect -- companies will start laying off workers in the coming months. "We will start seeing the first negative effects on the labor market in the early summer," Enderlein says."
The ship-launching ceremony at the quayside of the German North Sea port of Emden was decidedly low-key. No one held a speech, and there was no orchestra as the container ship Frisia Cottbus slipped into the water shortly before Christmas. The mood was as somber as a funeral, which wasn't surprising because the launch marked the quiet end of a proud era -- it was the last container ship that will ever be launched by the Nordseewerke shipyard. Its 106-year history of shipbuilding is over.
...
But now the parent company, ThyssenKrupp, sees no future for shipbuilding in Emden, and the outlook isn't much better for the other German shipyards. Six of a total of 40 firms in the sector filed for insolvency in 2009. No other industry has been worse affected by the global economic crisis.
But the death of shipbuilding in Emden may herald the beginning of a new industry. The new owner of the yard, SIAG Schaaf Industrie AG, plans to convert it to building steel underwater foundations for wind farms. If the purchase agreement is signed and sealed in January, as planned, company owner Rüdiger Schaaf will invest €40 million ($58 million) in new equipment and transform Emden into a center for wind-power engineering. Under Schaaf's plan, a total of 720 out of 1,200 shipyard workers will keep their jobs.
Painful Transformation
Schaaf has likened the industrial transformation underway in Emden to that of the Ruhr coal and steel region of western Germany. The Ruhr is still struggling to cope with the loss of its former core industries in recent decades. And it's totally uncertain whether the industrial conversion in Emden will succeed. There's no doubt, however, that the change is necessary -- and painful. In Emden. In the Ruhr region. Everywhere in Germany, in the third year of the global crisis.
Germany is on the threshold of a tremendous upheaval, and 2010 will show how it will cope with the decline of old industries and the emergence of new ones. It will be a year of renewal for Germany, but also a year of uncertainty for companies and their employees. The foundations for the future of Germany are now being laid. Now is the time when German firms will find out which products remain globally competitive, and which ones won't. It's already been made clear that there's no world market anymore for container ships, mass-produced clothing, mobile phones or consumer electronics made in Germany. Others can produce those things more cheaply, and better.
This crisis is accelerating the pace of structural change. These days, an increasing number of foreign competitors are capable of producing things that had previously been the domain of German companies. The crisis is exacerbating the process because it has made customers focus even more heavily on price, thereby subjecting businesses to merciless scrutiny in terms of their cost efficiency and quality."
...
""There's a race against time going on," says Henrik Enderlein, an economist at the Berlin-based Hertie School of Governance. Unless the economy soon starts growing so strongly that activity returns to normal -- which most economists don't expect -- companies will start laying off workers in the coming months. "We will start seeing the first negative effects on the labor market in the early summer," Enderlein says."
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