Precisamos de novos paradigmas, novas intuições, novos instintos,

"The minute we choose to measure something, we are essentially choosing to aspire to it. A metric, in other words, creates a pointer in a particular direction. And once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer."

...

"the problem with uniform systems of measurement: The more entrenched a system of measurement , the more difficult it is for a deviant, an outlier, or even an experimenter to emerge."

...

"A funny thing happens the minute you begin to capture comparative differences on paper: There is a natural inclination for folks in the comparative set to focus on eliminating those differences, rather than accentuating them."

...

"it the competition as a whole appears to be moving in a particular direction, the inclination to drift in the same direction can feel natural to the point of automaticity."

...

"convergence toward a single, shared outcome can leave us with an aftermath that is nothing less than stifling."

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Leio estes trechos e não posso deixar de recordar este postal "O perigo da cristalização".

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Não posso deixar de pensar que precisamos de novos paradigmas, novas intuições, novos instintos, que precisamos de abater leis, que precisamos de abandonar normas e padronizações que arrastam e condicionam as empresas para uma uniformização de práticas e resultados que descambam na commoditização.

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Trechos retirados do livro "Different" de Youngme Moon.