Diferenciação

Leio estes artigos no semanário Vida Económica "Marcas brancas querem atingir 30% de vendas" e "Marcas brancas tomam conta do mercado".

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E confronto com este trecho do livro Branding a Store de Ko Floor:

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"A retail brand that wants to position itself via its own, unique range will, in the long term, find it difficult to obtain that with only manufacturer brands. After all, other stores also sell most of these brands. To create a real distinction, the retailer will have to launch a private brand, develop its own products and perhaps even take over part of the production process."

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A diferenciação no futuro será cada vez mais crítica. A private brand é uma forte de trabalhar para essa diferença.