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Até a Toyota se iludiu com o conforto para o seu ego em ser a maior, de ter a maior quota de mercado:
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"Only two years ago, Toyota was riding the crest of a deliberate growth strategy in which it doubled in size and became the world’s biggest car company. Although most carmakers have suffered, Toyota’s rapid decline shocked many at the automaker and the experts who follow it."
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"Toyota has an advantage over its Detroit rivals in its streamlined processes for engineering and building its cars, said James P. Womack, an author and expert on company efficiency. But he said the company, famous for caution and self-reflection, strayed when growth, not quality, became its main concern."
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Por fim um ponto que parece retirado do Purple Cow de Seth Godin "“Instead of trying to be the manufacturer for everyone, they need to get back to being the best,” she said."
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No NYT "
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