Active inertia

Convido a ler o artigo "Tragic narrative of corporate decline" de Don Sull no Financial Times.
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O trecho sobre a Active inertia merece uma reflexão... quantas vezes caímos nesse pântano? Como podemos descobrir que o que funcionava já não serve? Quem é que pode dizer desta água não beberei? E se os MBA's da GM e tantas outras não resistiram, porque exigimos isso aos gerentes das nossas PME's?
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"Hardened commitments are fine so long as the environment rewards progress along an established trajectory. Problems arise when shifts in the external context render existing commitments outmoded or obsolete. Facing this situation, companies often fall prey to active inertia, the tendency of established organisations to respond to changes by accelerating activities that succeeded in the past.
Organisations trapped in active inertia resemble a car with its back wheels stuck in a rut. Managers see market shifts, step on the accelerator, and race the engine in an increasingly frantic effort to pull themselves out of the rut. Instead of digging themselves out, however, they only dig themselves deeper. The ruts that channel their behaviour are the very commitments – now numerous, hardened and deeply intertwined – that underpinned their historical success."