Um conselho

Mais uma pérola de Steve Yastrow "Rethinking the way you communicate with customers".
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Um trecho:
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"You cannot move customers' minds, feet, and wallets unless your create Brand Harmony through the entire course of your interactions with them. You have to be more careful about your marketing investments, especially in the midst of this economic mayhem, as your customers are more careful with their purchase decisions.
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Here's an easy way to improve the sense of Brand Harmony you create for your customers: Block off a conference room at your office for the next week. Cover the walls in paper. Next, grab your colleagues and a bunch of markers, and map out the touchpoints customers have with your company throughout the course of their relationships with you (ainda há dias estive a almoçar num restaurante italiano onde me disseram que os funcionários da cozinha estiveram seis meses em Itália a estudar e a aprender a cozinhar. No entanto, a moça que vinha às mesas apresentar o menu e recolher as escolhas, fazia-o enquanto mascava uma volumosa massa esverdeada de pastilha elástica... come on). Look for pockets of dissonance. Look for places where the story doesn't flow, or where it contradicts itself. Look for places to improve the way you communicate your story, with a focus on improved Brand Harmony."
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E isto, não é fazer batota? A batota, ainda e sempre a batota