If you have to make layoffs, make them in a fair, open way. Be frank; explain what's happening on the outside and why layoffs are necessary to protect good people and good jobs.(Quantas vezes isto acontece? Dar a cara, falar, explicar, não enviar uma segunda ou terceira figura, aguentar o embate de peito aberto)
Authenticity is always important but now it's absolutely critical. Leaders, wherever they sit in the organization, have to demonstrate rock-solid integrity, honesty, and the ability to confront reality.