sábado, março 28, 2009

Tom Asacker

"What do I want my customers to think about themselves and their decisions in my presence - by incorporating me into their lives?"
"I encourage you to remember that customers really don't care about your story."
So may I then suggest that the best way to get them to care about you is to NOT care about your story. It's irrelevant to them, as noted above.
Rather, the best way is to empower them with unique and valuable experiences, activities, tools, etc. Ones that will help them bring their stories - the ones about themselves - to life.
It's a difficult concept for many, and is summed up nicely in this quote from Brian Phipps: "Brands that can, do. Brands that can’t, tell stories."

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