Back to the basics

Nestes tempos de recalibração é necessário voltar ao fundamental, ao bê-á-bá.
.
"To identify your core business, first identify the five following assets:
1. Your most potentially profitable, franchise customers;
2. Your most differentiated and strategic capabilities;
3. Your most critical product offerings;
4. Your most important channels;
5. Any other critical strategic assets that contribute to the above (such as patents, brand name, position at a control point in a network).
...
What is the business definition where you compete?
What is your core business and source of potential competitive advantage?"
.
Chris Zook in "Profit from the Core"