Estratégia em tempos de ruptura

"The wrong way forward in a structural break during hard times is to try more of the same. The break and the hard times are sure indications that an old pattern has already been pushed to its limits and is destroying value." (Voltar atrás e reler por favor, depois, pensar em indústria automóvel americana e auto-estradas portuguesas)
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"There is nothing like a crisis to clarify the mind. In suddenly volatile and different times, you must have a strategy. I don’t mean most of the things people call strategy—mission statements, audacious goals, three- to five-year budget plans. I mean a real strategy." (Aqui: O que é 'estratégia' ? refere-se estratégia como perspectiva e como padrão de comportamentos)
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"By strategy, I mean a cohesive response to a challenge. A real strategy is neither a document nor a forecast but rather an overall approach based on a diagnosis of a challenge. The most important element of a strategy is a coherent viewpoint about the forces at work, not a plan."
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Trechos retirados do artigo "Strategy in a 'structural break' " assinado por Richard Rumelt no The McKinsey Quarterly.