Modelos mentais (parte II)

Continuado daqui.
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"Mental models are useful to the extent that they edit the world around us down to what we perceive as the essentials. "A tight analogy or model permits us to know more about the world with less work," ...
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"As such, mental models can facilitate success or, if inaccurately shaped, bring failure. They help us determine how to take advantage of opportunities and how to hedge risks. They help us spot problems and work out solutions. Mental models and the rules of conduct generated from them - whether explicit or implicit - are at the core of most managers' reasoning processes.
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Mental models aid managers in problem solving, as well, particularly the complex problems that corporate decision makers face. without recourse to mental models, our cognitive systems would be too overloaded with data to function successfully."
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Sem modelos mentais, sem regras rápidas de tratamento da informação que chega da realidade externa as empresas não podem operar.
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Assim, temos de ter modelos mentais.
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Trechos retirados de "Creative Destruction - Why Companies That Are Built to Last Underperform the Market - and How to Successfully Transform Them" de Richard Foster e Sarah Kaplan